Massage therapy market seen topping $32.38 billion by 2030

The global massage therapy services market is forecast to rise from $20.59 billion in 2025 to $22.5 billion in 2026, then reach $32.38 billion by 2030. The report points to rising stress, wellness demand and digital booking tools as key drivers, with North America leading today and Asia-Pacific growing fastest.

Why it matters: - The market’s growth reflects higher demand for stress relief, pain management and preventive wellness services. - The forecast points to more spending on spa, corporate wellness and home-based therapy offerings. - The expansion also signals a broader shift toward personalized and digitally enabled health services.

What happened: - The Business Research Company released a 2026 report on the massage therapy services market. - The market is projected to grow from $20.59 billion in 2025 to $22.5 billion in 2026. - The report projects the market will reach $32.38 billion by 2030. - North America held the largest regional share in 2025. - Asia-Pacific is expected to be the fastest-growing region over the forecast period. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The report includes a free sample and a full version available online: the sample request and the full report.

The details: - The market is forecast to post a 9.3% CAGR in 2026. - The report projects a 9.5% CAGR through 2030. - Growth in the recent period is linked to awareness of physical health benefits, urban stress, more spa and wellness facilities, demand for pain management therapies and interest in traditional healing methods. - Future growth is tied to digital health platforms, corporate wellness programs, personalized therapy services, home-based wellness and preventive healthcare interest. - Emerging trends include AI-powered personalization, mobile and on-demand booking apps, wearable health devices, corporate massage initiatives and holistic wellness approaches. - Massage therapy services use hands-on techniques to manipulate muscles, soft tissues and pressure points. - The therapies are designed to support relaxation, improve blood flow, ease tension, reduce muscle pain and aid recovery. - New report features include market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, key technology analysis and updated charts.

Between the lines: - Rising anxiety and lifestyle-related health problems are pushing more consumers toward non-drug wellness solutions. - The report’s emphasis on digital tools suggests the category is moving beyond traditional spa settings into app-driven, on-demand service models. - Corporate wellness and home-based offerings may become important growth channels as employers and consumers look for convenience and routine care. - Data cited from the American Psychological Association showed 43% of U.S. adults felt more anxious in May 2024, up from 37% in 2023 and 32% in 2022. - The same survey cited economic concerns, the 2024 U.S. election and gun violence as leading stressors.

What's next: - The market is expected to keep expanding as preventive healthcare and wellness spending rise. - Providers may lean more heavily on personalization, mobile booking and wearable-enabled services. - Regional growth will likely stay strongest in Asia-Pacific as North America remains the largest market by share. - The Business Research Company is also highlighting its updated 2026 report tools and forecasting features for buyers.